
The 2025 Voices in Psychology prompt for The Psychologist was ‘what does creativity mean to me?’Here are my thoughts:
Creativity is most traditionally associated with artistic expression, especially when it results in something that is striking in a tangible or obvious way. But from a scientific perspective, creativity is this and more, and it is this broader understanding that I find truly exciting.
To me, creativity represents a mental and emotional space where we are free to explore, to experiment, to fail, and to grow. Creativity is strongly linked to wellbeing, but this is not because artistic individuals are inherently happier. An ability to think creatively helps us to navigate difficult situations more adaptively. It supports emotional regulation, tolerance of ambiguity, and intrinsic motivation. It helps us remain open and flexible when facing uncertainty, and offers outlets for processing negative emotions, which in itself is a form of problem-solving. It reflects resilience, our capacity to try, to persevere, and to approach challenges in novel ways. While outwardly creativity may appear as a perceptible output or innovation, inwardly, it is more about how we think, how we process complexity, and how we respond to uncertainty.

In our own research on creativity, we used questionnaires asking participants to rate themselves on traditional forms such as painting, music, and the culinary arts. However, what proved most interesting to me was a final open-ended question that invited people to describe any other ways in which they saw themselves as creative. Every response was different. Participants shared examples from fields as varied as carpentry, sports, farming, accountancy, and broadcasting. In other studies, asking students to engage with simple creative activities led to significant reductions in stress and how they perceived stressful situations. What has emerged is a strong sense that creativity is, at its core, our unique ability to approach and solve problems in a positive way.
This is why I encourage students to reflect on their own personal expressions of creativity. Recognising and engaging with it can reveal a lot more about your strengths and abilities than you may see on the surface.
In my own work, writing and creating content about my teaching and research has helped me think about what I do in different ways. I’ve since found that it’s become a very useful tool, finding new angles for my teaching, new research ideas, and new ways of doing work. This freedom to engage with my work in different and creative ways helps me overcome problems and enjoy the process.

My personal creative practice of yarn craft has also led to new and exciting opportunities. From developing research ideas, innovating my teaching methods, and delivering science communication events, creativity in one area of my life has influenced my ability to deliver ideas in the other.
As Psychologists, creativity is not limited to what we produce in research, education or practice. Creativity is a dynamic, internal process that shapes how we experience and respond to the world, and how we approach our diverse and vibrant field.

