Good Gossip, Bad Gossip: The Science of Social Storytelling

As featured in PopSugar 9/09/2025

I was asked to comment on the role of gossip, and how this might be a positive tool and exchange of information after a wedding, so here’s what I found:

What is gossip really?

Gossip is often dismissed as trivial or overtly negative, but it has actually served a longstanding social purpose. Gossip is how we exchange information, reinforce social norms, and strengthen interpersonal bonds.

It does this by fostering connection between individuals and also wider social groups. Gossip acts as a form of social currency. The exchange of social information supports social cooperation in large groups (when done in a positive way) can build trust. As people share positive gossip they bond and strengthen ties within a group. 

Is wedding gossip good?

In the context of a wedding, positive gossip serves to strengthen group identity as attendees, and as important people in the lives of the newly married couple. Gossip also spreads social information, meaning people who weren’t able to attend, or missed particular parts of the wedding, are able to catch up through sharing stories. It might even help the newlyweds, who can’t be everywhere all at once, enjoy more aspects of their wedding. 

Why do we gossip?

Research has shown that people who are more central to a social groups with are more likely to share positive gossip, and also more likely to be the subject of positive gossiper. Negative gossip tends to be about people who are less central to a group, and can lead to them being shut out further. 

Overall, positive gossip builds connection whereas negative gossip can negatively impact a group and its individual members. 

When can gossip go bad?

While gossip can foster connection, it’s important to acknowledge that it can also cross boundaries, especially when the consequence is to undermine others. Research shows that negative gossip tends to focus on people with lower social status or fewer connections within a group, which can lead to exclusion. In these cases, gossip becomes less about bonding and more about reinforcing hierarchies or putting someone in a negative light. 

How to stay positive with gossip

To keep gossip positive and constructive, it is context and intent that matter. Gossip that celebrates others, shares joyful updates, or reinforces shared values is good for a group. But when gossip veers into criticism or speculation, especially without a person’s presence or consent, it risks becoming a form of social undermining.

In private scenarios, expressing concerns or frustrations can be valid and even necessary. In these situations it’s best to speak with empathy, and focus on behaviours rather than a person’s character. You can also think about the purpose of such a conversations, is it looking for advice? And ideally it should be done with someone trusted who won’t let the conversation lead to any unintended harm.

Encouraging positive storytelling and sharing helps ensure gossip remains a force for connection, not exclusion.

How to build a better relationship with social media

Getting over your to do list burnout

Making Intentional Time for Yourself

Set Boundaries Around Chores

Spend Meaningful Time with Others

The Power of ‘Slow and No’

Practicing Self-awareness

Coping Creatively: Resilience Building Workshops

Getting started: simple craft supplies for wellbeing

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How to take time away from tech

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Focus on the Positive

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Creating digital boundaries for your mental health

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While technology has improved access to information and made life easier in many ways, it requires finding a balance. Smartphones have created both benefits and challenges in daily life.

Identifying problematic use is about understanding how and why you’re using your phone. Are you picking it up out of necessity or habit? If you’ve set aside time to reply to messages, do you put your phone down afterwards or do you start scrolling mindlessly?

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What is stress? And can it be good for you?

As Featured in Your Healthy Living 07/04/2025

Stress arises when a situation demands more than we feel our current circumstances allow. It is often linked to unpredictability, lack of control, significant life changes, or internal conflict.

At work, for example, an unexpected deadline may feel stressful—not because you lack the ability to complete the task, but because it requires more time than you believe you have available.

The key difference between stress being a positive or negative experience is motivation. Eustress is stress that acts as a motivator. For instance, adjusting your schedule to meet a tight deadline may feel like an exciting challenge. In contrast, distress occurs when stress feels overwhelming or discouraging, such as when multiple deadlines collide, making it difficult to cope.

Regardless of whether stress is perceived as positive or negative, it triggers the same physical response. The body releases adrenaline and cortisol into the bloodstream, increasing heart rate, speeding up breathing, and tensing muscles—known as the “fight or flight” response.

This response is adaptive and beneficial in the right circumstances, but the body needs time to recover afterwards. Heart rate and breathing should return to normal, and muscles should relax. However, when stress is prolonged, the body does not get enough time to recover between stress responses. Over time, this can negatively impact blood pressure, sleep, concentration, and the immune system, among other aspects of health.

The key to managing stress is setting boundaries and building healthy habits that support resilience—the ability to adapt and cope with life’s challenges.

Learn more with my Happy Habits Box!

Resilience can be developed through daily habits that promote happiness and wellbeing. When life is going well, there is time and energy to establish these habits, making them invaluable when faced with difficulties. For example, maintaining a good bedtime routine—ensuring enough sleep in a restful environment—helps support recovery when stress arises.

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Engaging in activities you enjoy, such as running, going to the gym, or more relaxing hobbies like knitting, also plays a role. Setting clear boundaries between work and personal life is another crucial strategy, providing a buffer when one area becomes stressful.

Social support is equally important for resilience and overall wellbeing. Feeling safe and supported—both practically and emotionally—enhances our ability to manage stress. Nurturing meaningful friendships or connecting with people through shared interests helps build a supportive network, improving our ability to navigate stressful situations.

Why you should pick up a cosy hobby

Featured in Good Housekeeping here and here

Research has shown that there are several pathways to happiness and good mental wellbeing. One of the most effective is simply doing activities that bring us joy and a sense of fulfilment. But this becomes more effective when we combine our favourite hobbies with other key ingredients for happiness. 

Take knitting, for example. Engaging in activities we truly enjoy helps build resilience—the ability to adapt to challenges and manage stress. When we are fully absorbed in a creative task, we can enter a state of “flow,” where we focus entirely on the present moment rather than dwelling on the past or worrying about the future. This level of engagement leads to greater life satisfaction and productivity. 

Social connection is another key ingredient. Feeling supported and a sense of belonging helps us manage stress more effectively. Hobbies like knitting and crochet provide wonderful opportunities to build friendships based on shared interests, and doing so strengthens our social network. Even better, helping others is another way to achieve happiness, so supporting your network adds to the personal benefits as well!

Having a sense of meaning and accomplishment are other great ways to boost wellbeing. Setting personal goals to work towards in any area of life, including cosy hobbies, provides purpose to our pleasures. Whether you’re learning a new craft or challenging yourself with a new pattern, working towards goals and feeling accomplished boosts self-esteem, positive emotions, and overall wellbeing.

Photo: Emma Palmer-Cooper

The joy of cozy hobbies is that they naturally incorporate many of these ingredients. You can enjoy them alone, or as part of a community. Whether you connect with others in person or online, the benefits remain the same: a greater sense of joy, engagement, purpose, accomplishment, and shared connection support your wellbeing.

So, if you’re looking for a scientifically-backed way to increase your happiness, picking up a cozy hobby might be the perfect place to start!